Translation and Localization
Your company will surely reach its local selling potential and sales limits on the domestic market at some point. In order to reach new customers, you will need to expand to new local markets globally. One by one, region by region or to all of them at once, depending on your goals.
Just after you start implementing the plan of your global expansion, translation and localization will become the tools you will need to reach for in order to get to your target audience. Various surveys show that 70% of potential customers expect the message in their native language. 60% of them won't buy a product if it's not the case. They will turn to the competition that offers them what they need.
Translation of your product website or localization of your DAW or plug-in is also one of the most cost-effective and affordable marketing vehicles to win your share in the market. According to Common Sense Advisory, an independent US-based market research company specializing in translation, localization, interpreting, globalization and internationalization best practices, “72.1% of international consumers spend most or all of their time on websites in their own language.”
No matter if you just entered the market or you are expanding to another region, with professional translation and localization services from ATL, your message and content will be adapted to the target culture and you will win new customers as well as retain existing ones while avoiding typical pitfalls and issues, which in turn will shorten the time to market, maximize your revenue and increase your customer satisfaction.